Saskia Amanda is a graduate of the Public Relations concentration from the Department of Information and Public Relations, Universitas Diponegoro.
Her interest in the creative agency world began to grow when she was introduced to the PR for Creative Agency course during her university studies. As someone who enjoys being involved in creative processes, Saskia found it fascinating to develop brand communication strategies that remain relevant and resonate with audiences.
This interest led her to join a 360 marketing agency as an Account Executive at Lynk Media.
In her daily work, Saskia starts her day by ensuring that every project runs according to the timeline and is able to achieve its deliverables and KPIs on time. For her during her university years, the role of an Account Executive once felt unfamiliar and quite complex. However, over time, she came to enjoy it. From setting up meetings to develop creative decks, orchestrating campaigns, to presenting upcoming projects, everything has provided valuable experience.
The Information and Public Relations study program has equipped Saskia with various skills that enable her to handle major accounts, ranging from FMCG and pharmaceutical companies to large media organizations. Her ability to build and maintain strong client relationships, mitigate risks, and develop effective presentation decks are all foundations she gained during her studies in the Information and Public Relations program.